Fri, 19 July 2019
Organic reach on Facebook has plummeted over the years and B2B marketers need to adjust. On today's episode, I chat with Peter Reitano, the Co-founder of Abacus, a digital marketing agency that specializes in leveraging Facebook and Instagram in a B2B context. We discuss the challenges of finding organic reach through Facebook, the importance of vertical video and the importance of thumb stopper creative. Peter also shares useful tips on how you can create an emotional punch with your Facebook and Instagram campaigns, even if you're a more "boring" B2B brand. In This Episode
Learn more about the company behind B2B Revealed at www.cascadeinsights.com |
Tue, 9 July 2019
Today I’m speaking with Sydney Finkelstein, an expert in leadership and the author of the well-researched book, Superbosses: How Exceptional Leaders Must Master the Flow of Talent. We first discuss the main archetypes of different superbosses (the iconoclasts, the nurturers, etc.) through a number of different examples of well-known business leaders. Then we get into various factors that make superbosses tick alongside some sentiments that are tantamount to treason when talking to a superboss. Sidney also shares how superbosses almost always leverage the apprenticeship model when it comes to growing new talent. In This Episode
Direct download: Episode210-Interview-Sydney-Finkelstein.mp3
Category:general -- posted at: 8:51am PDT |