Kirsty Trail, the VP of Customer at Hootsuite, has spent years managing and leveraging customer support at some of the world's leading technology companies. Kirsty joined us to talk customer support, gathering actionable feedback from customers, and finding both qualitative and quantitative ways to understand customer journeys.  

If you enjoy the show, we’d love for you to leave a review in your podcast player. It only takes a minute and helps more people discover the show.

Brought to you by cascadeinsights.com.

Mark Hunter, the author of High-Profit Prospecting, draws from his extensive career in sales as he shares how to connect with potential customers. Whether it's cold calling, referrals, or mining your CRM for gold, Hunter has advice on how to improve prospecting hit rate.

Joan C. Williams, Distinguished Professor of Law and Founding Director of the Center of WorkLife Law at the University of California, Hastings College of the Law, and author of What Works for Women at Work, joins us to talk about diversity in the technology industry. We discuss gender bias, the idea of office housework, and how organizations can become more diverse.

Jezra Kaye, a public speaking expert and the author of Speak Like Yourself thinks the corporate world needs to pay serious attention to presentation development. In our conversation, she shared why so many presentation titles in large corporations are bland, how to use silence to your advantage, how to apply the rule of three to your presentations, and why your key point should be the first thing out of your mouth.

Bain’s Eric Almquist and Jamie Cleghorn have uncovered and organized the values that drive B2B buying decisions.

These 39 elements of value are key to understanding why companies buy, what prompts their decisions, and what you can do to market more effectively.

If you enjoy the show, we’d love for you to leave a review in your podcast player. It only takes a minute and helps more people discover the show.

Brought to you by cascadeinsights.com.

Jeb Blount, the author of Fanatical Prospecting, has no shortage of advice for sales teams. After authoring ten books, he’s especially focused these days on prospecting and maintaining a sales pipeline.

Frazier Miller, the CMO of Wrike, is a follower of Aristotle. No, not the Greek one. He joined us to talk about Google’s Project Aristotle, what all high-performance teams have in common, and how to foster a healthy work environment.

Tom Tate, Product Marketing Manager at email marketing and automation company AWeber, has some expert advice on effective email marketing. He shared tips that will help all email marketers: from campaign design, to personalization, and to the impact of GDPR.

Jonah Sachs, the author of Unsafe Thinking, is convinced that the comfort zone is a dangerous place for any business. In our conversation, he shared why safe thinking can be the death knell for companies, how to avoid the U of Creativity, and how to keep our pattern recognition in check.

Mike Weinberg, the author of New Sales Simplified, knows that the key to success in sales is excellence in sales management. Building on his decades of hands-on sales experience, he shared the elements successful sales teams have in common.

As always, if you have any thoughts about the show or want to get in touch about a B2B market research or marketing project, send us an email at sean@cascadeinsights.com.

Lastly, don’t forget to leave a review of the show on Apple Podcasts, Sticher, Overcast, or wherever you listen.

Hemant Taneja, the Managing Director of General Catalyst and author of Unscaled, joins us to chat about A.I. and the economy of the future. The great unscaling will touch everything.

Sangram Vajre, author of Account-Based Marketing for Dummies and co-founder of Terminus, believes the B2B funnel is all wrong. He shared his thoughts on smart marketing automation, the importance of account-based marketing, and why he started the #FlipMyFunnel movement.

Kim Christfort, author of Business Chemistry, joined us to talk about their work on understanding business relationships. Using a scientific approach, they've uncovered a new way of classifying business chemistry styles.

Chris Dayley is a first-hand witness to far too many disasters. Specifically, AdWords accounts that are a complete mess. He shared how he manages accounts, what B2B companies should know about PPC, and how to make paid search advertising a strong part of an overall marketing strategy.

The best way to listen to the episode is through Apple Podcasts, Google Podcast, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes.

As we mentioned in the show, if you're enjoying the B2B Revealed show we’d love it if you would leave a nice review on Apple Podcasts, Stitcher, or wherever you listen to the show.

Mike Grandinetti has attended quite a few hackathons and contrary to popular belief, they don't all need to be focused on coding. Instead, hackathons can be just as powerful for marketing, sales, and operations teams.

The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes.

As we mentioned in the show, if you're enjoying the B2B Revealed show we’d love it if you would leave a nice review on Apple Podcasts, Stitcher, or wherever you listen to the show.

Leslie Gaines-Ross, the chief reputation strategist at Weber Shandwick, shares that brands are being forced to weigh in on controversial issues — whether they want to or not. It’s part of a move to a world in which business and politics are increasingly mixed.

The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes.

As we mentioned in the show, if you're enjoying the B2B Revealed show we’d love it if you would leave a nice review on Apple Podcasts, Stitcher, or wherever you listen to the show.

Amy Peck believes in the bright future of AR and VR — or at least, in trying to make that future a reality. Check out the latest episode of B2B Revealed for everything B2B companies need to know about AR, VR, and Mixed Reality.

The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes.

As we mentioned in the show, if you're enjoying the B2B Revealed show we’d love it if you would leave a nice review on Apple Podcasts, Stitcher, or wherever you listen to the show.

Surprise! — employees aren’t productive in their first day on the job. Guest Maia Josebachvili, VP of Marketing and Strategy at Greenhouse, has gone beyond that conventional wisdom and helped to create the Employee Lifetime Value Framework. This Framework helps companies understand how employee effectiveness changes over time. In this episode, we’ll help you understand the Framework.

The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes.

As we mentioned in the show, if you're enjoying the B2B Revealed show we’d love it if you would leave a nice review on Apple Podcasts, Stitcher, or wherever you listen to the show.

David Fisher, author of Hyper-Connected Selling, knows that technology-enabled sales is great, but it’s never going to satisfy the need for human connection.

The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes.

As we mentioned in the show, if you're enjoying the B2B Revealed show we’d love it if you would leave a nice review on Apple Podcasts, Stitcher, or wherever you listen to the show.

Chloë Thomas, author of “B2B eCommerce MasterPlan” joins us to talk about B2B eCommerce.

Yes, B2B companies need to go online. No, they shouldn’t be taking their cues from the Amazon consumer experience.

Chloë’s book: http://a.co/fZpuzum

The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes.

As we mentioned in the show, if you're enjoying the B2B Revealed show we’d love it if you would leave a nice review on Apple Podcasts, Stitcher, or wherever you listen to the show.

Todd Henry joins us to discuss how to effectively lead creative teams.

Topics covered include:

Todd's Book - Herding Tigers: Be the Leader Creative Teams Need.

How to Tie Creative Work to Business Goals.

How To Set Goals That Inspire Creative Teams.

What Checkov and Chesterton Can Tell Us About Leading Creative Teams.

As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

David Feinman joins us to discuss viral video marketing.

Topics covered include:

You Can Pay Bills With Sales, Not With Likes.

Picking the right subject for your video efforts.

Setting your sights on micro-viral videos.

As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

Caleb Breakey explains why not everyone should write a book.

Topics covered include:

How you can build your business with a book.

Why Writing A Book Is So Hard.

Why So Many Business Books are Boring.

The B2B Revealed Podcast is brought to you by Cascade Insights, a market research firm specializing in B2B technology. Need more B2B expertise in your life? There are many ways to follow us.

Dan Cox has some strong opinions on the importance of people’s values in the workplace.

Topics covered include:

Do You Have the Wrong People in the Wrong Roles?

Are You a Merchant, Innovator, Banker, or Builder?

Why Firing or Not Firing Isn't the Right Question.

As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

Darcy Kurtz understands the need for marketing to massage its internal messaging.

Topics covered include:

Why You Need To Avoid Being a Solo Artist in Marketing.

How To Develop Boardroom Fluency.

How to Message for the Masses.

As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

Trish Bertuzzi pulls back the curtain on SDR management.

Topics covered include:

Why You To Change Your Expectations About Sales Development Reps (SDR's).

How To Grow Your SDR's.

How to Equip SDR's with the Right Tools and Tactics.

As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

Samantha Stone weighs in on the impact of narcissism.

Topics covered include:

Why B2B Marketing Has A Vanity Problem.

What Lessons We Can Learn From Samantha's Book: Unleash Possible: A Marketing Playbook That Drives B2B Sales.

How You Can Find Out How Long Buyers Linger in the Sales Funnel.

How to Focus on the Metrics that Matter.

The B2B Revealed Podcast is brought to you by Cascade Insights, a market research firm specializing in B2B technology. Need more B2B brilliance? There are many ways to follow us.

AJ Wilcox explains that LinkedIn ads can cost you big time if you don’t think ahead.

Topics covered include:

When You Should Spend On LinkedIn.

Understanding What Types of LinkedIn Ads (Sponsored, Text, InMail) are the Best Fit.

How to Become a LinkedIn Legend.

As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

Nicole Rodrigues takes a firm stance on organic vs. pay-to-play PR.

Topics covered include:

Organic vs. Paid Options for PR.

The Blurring of Business, Politics, and PR.

Tips for Reputation Building.

As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

Kwame Christian shows that everything is a negotiation.

Topics covered include:

Why Negotiation is More Common Than You Think.

What Christian Has Learned From Hosting His Show Negotiate Anything.

The Importance of Anchoring When It Comes to Negotiation.

Need more B2B brilliance? There are many ways to follow us.

Craig Walker, that’s who - and in the process changed conference calls for everyone.

Topics Covered Include:

Why Conference Calls.

How UberConference Was Able To Build a Pin-Less Conference System.

What It Takes To Buy 10,000 Phone Numbers at a Time.

How Craig's Experience At Google Voice Contrasts with His Time at UberConference.

As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

Ryan O’Donnell surprises everyone by insisting that cold emails can still provide a useful service.

Topics covered include:

When Is The Right Time to Use Cold Emails.

Guidelines To Keep Cold Email From Turning Into SPAM.

Tips for Writing Great Cold Emails.

As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

Troy Hazard believes stories should spellbind audiences — not bore them with statistics.

Topics covered include:

Why You Need to Start with a Story.

Why Actions Matter More Than Details.

Leave Your Bio At The Door.

As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

Phil Singleton attests to the necessity of balancing relevance and utility.

Topics covered include:

What You Can Learn from Phil's book “SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.”

Why Video and Podcasting are Great SEO Strategies.

Why Content Is Still King.

As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here. 

Adele Sweetwood explores the connection between data, creativity, and marketing success.

Topics covered include:

What You Can Learn From Adele's book the “Analytical Marketer: How to Transform Your Marketing Organization."

How to use data to shape your company’s marketing strategy.

Why having a Ph.D. isn’t necessary for becoming a data scientist.

Why “orchestrators” and “analytical marketers” make great company leaders.

As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.