The B2B Revealed Podcast

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Syndication

Joan C. Williams, Distinguished Professor of Law and Founding Director of the Center of WorkLife Law at the University of California, Hastings College of the Law, and author of What Works for Women at Work, joins us to talk about diversity in the technology industry. We discuss gender bias, the idea of office housework, and how organizations can become more diverse.

Direct download: Episode194-Interview-Joan-Williams.mp3
Category:general -- posted at: 3:06pm PDT

Nan Bulger, the former Executive Director of the Strategic and Competitive Intelligence Professionals society, joins us to talk business strategy and competitive intelligence (CI). We dispel some CI myths, the difference between CI and market research, and how to incorporate CI into your business strategy.
 
If you enjoy the show, we’d love for you to leave a review in your podcast player. It only takes a minute and helps more people discover the show.
 
Brought to you by cascadeinsights.com.
Direct download: Episode193-Interview-Nan-Bulger.mp3
Category:general -- posted at: 2:32pm PDT

Jezra Kaye, a public speaking expert and the author of Speak Like Yourself thinks the corporate world needs to pay serious attention to presentation development. In our conversation, she shared why so many presentation titles in large corporations are bland, how to use silence to your advantage, how to apply the rule of three to your presentations, and why your key point should be the first thing out of your mouth.

Direct download: Episode192-Interview-Jezra-Kaye.mp3
Category:general -- posted at: 2:24pm PDT

Bain’s Eric Almquist and Jamie Cleghorn have uncovered and organized the values that drive B2B buying decisions.

These 39 elements of value are key to understanding why companies buy, what prompts their decisions, and what you can do to market more effectively.

If you enjoy the show, we’d love for you to leave a review in your podcast player. It only takes a minute and helps more people discover the show.

Brought to you by cascadeinsights.com.

Direct download: Episode191-Interview-Jamie-Eric-Bain.mp3
Category:general -- posted at: 12:47pm PDT

Jeb Blount, the author of Fanatical Prospecting, has no shortage of advice for sales teams. After authoring ten books, he’s especially focused these days on prospecting and maintaining a sales pipeline.

Direct download: Episode190-Interview-JebBlount.mp3
Category:general -- posted at: 11:20am PDT

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