Frazier Miller, the CMO of Wrike, is a follower of Aristotle. No, not the Greek one. He joined us to talk about Google’s Project Aristotle, what all high-performance teams have in common, and how to foster a healthy work environment.

Tom Tate, Product Marketing Manager at email marketing and automation company AWeber, has some expert advice on effective email marketing. He shared tips that will help all email marketers: from campaign design, to personalization, and to the impact of GDPR.

Jonah Sachs, the author of Unsafe Thinking, is convinced that the comfort zone is a dangerous place for any business. In our conversation, he shared why safe thinking can be the death knell for companies, how to avoid the U of Creativity, and how to keep our pattern recognition in check.

Mike Weinberg, the author of New Sales Simplified, knows that the key to success in sales is excellence in sales management. Building on his decades of hands-on sales experience, he shared the elements successful sales teams have in common.

As always, if you have any thoughts about the show or want to get in touch about a B2B market research or marketing project, send us an email at sean@cascadeinsights.com.

Lastly, don’t forget to leave a review of the show on Apple Podcasts, Sticher, Overcast, or wherever you listen.