The B2B Revealed Podcast

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Syndication

Bain’s Eric Almquist and Jamie Cleghorn have uncovered and organized the values that drive B2B buying decisions.

These 39 elements of value are key to understanding why companies buy, what prompts their decisions, and what you can do to market more effectively.

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Direct download: Episode191-Interview-Jamie-Eric-Bain.mp3
Category:general -- posted at: 12:47pm PDT