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Chris Dayley is a first-hand witness to far too many disasters. Specifically, AdWords accounts that are a complete mess. He shared how he manages accounts, what B2B companies should know about PPC, and how to make paid search advertising a strong part of an overall marketing strategy.

The best way to listen to the episode is through Apple Podcasts, Google Podcast, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes.

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Direct download: Episode182-Interview-ChrisDayley.mp3
Category:general -- posted at: 10:52am PDT