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Martina Bozadzhieva, Managing Director and Head of Research at global market research firm DuckerFrontier, joins the podcast today.

Martina’s expertise comes from direct experience navigating business dynamics in the turbulent European market. If you’re in headquarters or a country manager and if you do business in the UK, France, or Germany, this is one to listen to.

In This Episode:

  • Brexit: current business trends and challenges in the UK, and which companies are set to benefit the most with a “hard” Brexit.
  • Unique EU regulations that impact B2B businesses.
  • Germany’s current economic state, and unique aspects of doing business in Germany.
  • Business challenges and opportunities in France.
  • Differences in communication styles between the UK, France, and Germany.
  • Advice for country managers who are moving from corporate to another country, including how they can best interact with corporate.

Resources:

 

Direct download: Interview207-Martina-Bozadzhieva-Final.mp3
Category:general -- posted at: 3:04pm PDT

Melissa Agnes joins the show today.  Melissa is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World.

She is also a celebrated keynote speaker, a crisis management strategist, and an expert in mitigating risks in organizations.

Melissa shares the key components of proper crisis management.  She also highlights the importance of clear communication, transparency, and honesty in the midst of high-stress situations. From Melissa you can learn the right steps to take that will help you handle a crisis situation.  

In this Episode

  • A discussion about honesty and transparency during a crisis.
  • The difference between an issue and a crisis.
  • What customers and clients expect in a crisis.
  • How these same expectations have evolved over the past few years.
  • How to communicate to the public in an effective way after a crisis.
  • Why the press release is dead.
  • A discussion on self-inflicted, individual crises that affect a company's brand and future.

Resources

To listen to this interview on your phone, visit the B2B Revealed podcast on Apple Podcasts or Google Podcasts, or your favorite podcast player.

As always, we'd love for you to take a minute to leave a review on Apple Podcasts, Stitcher, Overcast, or wherever you listen to podcasts.

Direct download: Episode206-Interview-Melissa-Agnes.mp3
Category:general -- posted at: 3:36pm PDT

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