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Syndication

Rand Fishkin, the co-founder of Moz.com, the leader of SparkToro, and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup, joins us to discuss his journey as a startup owner. The book is a fantastic read.  

Some of the topics we cover include, how to transition from services to product offerings, expectation setting for startups, why growth hacks are such a bad idea, and the importance of radical candor.

Direct download: Episode203-Interview-Rand-Fishkin.mp3
Category:general -- posted at: 4:13pm PDT

Niraj Dawar joins us to talk about the intersection of voice marketing and the world of B2B. We discuss how to engage customers, how voice marketing compares to search marketing and SEO, and how voice marketing and AI are set to dominate the world of B2B Marketers.
Direct download: Episode202-Interview-Niraj-Dawar.mp3
Category:general -- posted at: 2:34pm PDT

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