Todd Henry joins us to discuss how to effectively lead creative teams.

Topics covered include:

Todd's Book - Herding Tigers: Be the Leader Creative Teams Need.

How to Tie Creative Work to Business Goals.

How To Set Goals That Inspire Creative Teams.

What Checkov and Chesterton Can Tell Us About Leading Creative Teams.

As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

David Feinman joins us to discuss viral video marketing.

Topics covered include:

You Can Pay Bills With Sales, Not With Likes.

Picking the right subject for your video efforts.

Setting your sights on micro-viral videos.

As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

Caleb Breakey explains why not everyone should write a book.

Topics covered include:

How you can build your business with a book.

Why Writing A Book Is So Hard.

Why So Many Business Books are Boring.

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