Coaching Your Channel

Steve Smith discusses how professional service firms can survive.

Topics covered include:

The importance of understanding your business buyers’ “trade talk.”

How to translate your company’s value into terms that matter to your business buyers.

The difference between transactional and consultative selling.

 

Subscribe to B2B Revealed on iTunes, Soundcloud, Google Play, or Stitcher. Want more B2B brilliance? There are lots of ways to follow us.